Acherontia Atropos

ACHERONTIA ATROPOS

 

From the beginning of Chandler Paul the Acherontia Atropos or the 'Deaths head moth' has been a symbol of the company. Although its selection was more or less last minute and hastily chosen to meet a deadline, as were many decisions in the early years. The symbolism for the moth stands proud and true as a symbol for creativity, eccentricity, and artisanal craftsmanship through the open doors of Chandler Paul. The Acherontia Atropos is the most recognized of three species within the genus Acherontia (the other two being Acherontia lachesis and Acherontia styx). While the Maison has showcased all three species the Acherontia Atropis is the main idol of the company. 

When researching the insect you will find anything from its pop culture presence in titles such as 'The Silence of the Lambs' to its Entymology in greek mythology. "Atropos" relates to death, and is named after Greek goddess Atropos. Atropos was one of the three moirai, goddesses of fate and destiny. According to the mythology the three moirai decided the fate of humans, making them a symbol of death. Acherontia is in relation to Acheron, a river in Epirus, Greece. In mythology this river was thought to be a path to Hades, or is referred to directly as the underworld. 

So in regard to its very prevalent dark or deathly history the decision to adopt it as a company logo would seem to be questionable. "When i decided to adopt the image of the moth i knew the burden it held, and while i knew its mythology wouldnt hurt the business much i saw it as an opportunity to take something that is culturally considered a bad omen, and turn it around, make it a symbol for creativity and craftsmanship, make it a good omen"                ~Chandler Paul